The JConnelly Blog



Written by JConnelly Content Team
on April 26, 2016



The weekly #PRStudChat brings together PR executives and students to talk about what’s happening and emerging in the communications world.

On Tuesday, April 19th, JConnelly (@JConnellyNYC) CEO and founder Jennifer Connelly (@_JennConnelly) joined the #PRStudChat, hosted by communications pros Deirdre Breakenridge (@dbreakenridge) and Valerie Simon (@ValerieSimon).

The weekly chat brings together PR and communications students with leading industry executives who can share their real-world experience in PR (and all the communications channels it entails) with future stars of the field.

The latest conversation focused on the use of social media in the financial industry, with a particular interest in financial technology brands and how they can connect with their community.

Read on for Jenn’s responses to the Q&A (and some of our favorite side conversations). Some answers have been edited for clarity in a non-Twitter setting.

Q1. How is social media transforming the financial services industry? 

Al: #PRStudChat #socialmedia is providing new ways for financial firms to #engage with their clients


Q2. What opportunities can social media bring to financial services companies?

A2: #PRStudChat it gives a platform for firms to listen to their clients and anticipate their needs


Q3. We've heard of #AdTech and #PRTech ... what is FinTech?

A3: #PRStudChat any company using #technology to solve a #financial problem #fintech 


Q4. What are the top ways for financial companies to engage on social media?

A4: #PRStudChat They can watch & listen to their clients’ needs in real-time, and track how the firm's messaging is being received

@ValerieSimon A4 It is about THEM (customers, the marketplace) NOT you (the brand). Engage in a manner that adds value

@SunGroupWP @ValerieSimon Agree! Don’t sell, engage and build relationships. Earn trust.


Q5. What about policies and guidelines? Does every company need them?

A5: #PRStudChat Yes, especially to determine #brand voice, consistency within the company and being legally compliant


Q6. Are financial services companies becoming more data driven?

A6: #PRStudChat #data informs everything! Provides insights on their customers, products, investments to achieve success

@dbreakenridge @_JennConnelly It’s amazing how much data we have at our fingertips!

@SteveSanduski @_JennConnelly Yes, through segmenting and personalizing the communication among other things.


Q7. What tools can you use to measure social media impact?

A7: #PRStudChat @Hootsuite, various social channel analytics and @Hubspots’ inbound marketing tools


Q8. What should financial service companies avoid when it comes to social media?

A8: #PRStudChat if your company is going to be on #social – commit to it, don’t drop off

@dbreakenridge @_JennConnelly Falling off is a huge problem. It’s better to set a slower pace and then ramp up.

@SunGroupWP Yes, commit to doing it. If you’re going to share, be open and let them ask the tough and easy questions.

@Paul_DigitalADV @_JennConnelly that’s a fantastic point. A dormant social presence isn’t a good look for an active, thriving organization.


Q9. What are the challenges if you're a financial services company using social media?

A9: #PRStudChat working with compliance and devoting the right resources


Q10. What is your advice to marketers and PR professionals about social media and financial services?

A10: #PRStudChat Know that your community wants to hear what you have to say. Don’t sell, #engage!

@ValerieSimon You wouldn’t ignore a customer in your lobby… don’t ignore them in social media

@emily_triplett3 1)love analytics 2)schedule posts 3)management tools are bae 4)evergreen posts 5)put your phone on do not disturb/silent


Don’t forget to tune in to the chat every Tuesday at 8:30 p.m. Eastern. Follow @PRStudChat and #PRStudChat for more information.



New Call-to-action

Let Us Know What You Thought about this Post.

Put your Comment Below.

You may also like:

Content Social Media/Digital Marketing

How to Choose the Right Influencers for Your Campaign

Influencer marketing is all about building relationships with mutual benefits. Brands can partner with influencers who h...

Branding Social Media/Digital Marketing Storytelling Content Marketing

How Influencer Marketing and Content Marketing Work Together

Content marketing gives brands the power to connect with audiences by creating and distributing content that’s relevant,...

Social Media/Digital Public Relations

What Happened When One Politician Rejected ‘Outrage’ Culture

We’ve become accustomed to the Internet-style “outrage” that populates our news feeds, fueled by the political faux pas ...