---
title: The New Marketing Metrics
description: While marketing’s role has changed, it has only grown in importance. The metrics marketing relies on to show their value need to step up too.
---

![JConnelly_Large_Usage_7.5_to_10_inches_White_w-_YellowBar](https://blog.jconnelly.com/hs-fs/hubfs/JConnelly_Large_Usage_7.5_to_10_inches_White_w-_YellowBar.png?width=131&name=JConnelly_Large_Usage_7.5_to_10_inches_White_w-_YellowBar.png)

 

# The New Marketing Metrics

![JConnelly_The New Marketing Metrics_Page_1](https://blog.jconnelly.com/hs-fs/hubfs/Images/ebook%20covers/JConnelly_The%20New%20Marketing%20Metrics_Page_1.jpg?width=300&name=JConnelly_The%20New%20Marketing%20Metrics_Page_1.jpg)Today’s marketers are tasked with generating awareness and attracting, engaging and persuading buyers  
throughout the sales cycle—and turning prospects into loyal, repeat  
clients. 

By focusing on the macro measurements, marketers can provide the C-suite with a big-picture guide to their work and why it matters.

That, in turn, will earn marketing “a seat at the table,” with the influence, credibility and higher budgets that come along with it.

Content includes:

- The new role of marketing and its importance within business strategy 
- Marketing's new mandates and the KPIs (key performance indicator) that are required as a result
- The different types of monetary and efficacy metrics  
- How to translate all the data into valuable insights that inform next steps

                

 

### Download your ebook

© 2023 JConnelly, Inc. New York     646-922-7770     [Privacy Policy](http://jconnelly.com/privacy-policy/)

[Contact](http://jconnelly.com/contact/)

- [Twitter](https://twitter.com/jconnellynyc)
- [LinkedIn](https://www.linkedin.com/company/jconnelly)

[Contact](http://jconnelly.com/contact/)

- [Twitter](https://twitter.com/jconnellynyc)
- [Facebook](https://www.facebook.com/jconnellynyc)
- [LinkedIn](https://www.linkedin.com/company/jconnelly)
- [Instagram](https://www.instagram.com/jconnellynyc/)

© 2019 JConnelly, Inc. New York