The JConnelly Blog

 

 

08 Jan 2019

The Opportunities and Dangers of Your Own Fiji Water Girl

A woman no one knew upstaged all the celebrities on the red carpet at ...

03 Jan 2019

A Crowded Shelf: How to Stand Out in the Healthy Food Space

Twenty years ago, a food maker could tout its natural or organic ingre...

06 Dec 2018

Posting the Wrong Image Can Ruin Your Message

Smart people are careful about the words they use on social media, und...

04 Dec 2018

5 Ways Business Leaders Can Inoculate Against False Information

A group of M.I.T. researchers revealed a troubling fact this year abou...

06 Nov 2018

Why a Smile Is Vital to Your Message

Smile, damn it. While the message and words you deliver in either a me...

02 Oct 2018

Don’t Be Like Elon Musk. But Don’t Be Silent on Social, Either

Just because Elon Musk needs to have his Twitter taken away from him d...

27 Sep 2018

The “How to Write a Blog” Blog

Blogging is not an exercise in corporate formality. It is not a call t...

28 Aug 2018

8 Tips for Fourth Quarter Brand Building

A lot of companies back off on their communications activities during ...

21 Aug 2018

A Lesson from Aesop for Today’s Corporate Executive

  “A wolf was roaming by the mountainside and, seeing that his own sha...

07 Aug 2018
Branding Brand Management | 3 min read

Want to Create a Strong Brand? Learn from the Zombies

The zombie craze is alive and well. From TV’s “The Walking Dead” to “T...

08 May 2018

Don’t Slip into the Comfort of Conformity; Hunt For Words that Slay

Have you ever found yourself drawn to the best-in-class solution with ...

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