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04 May 2018

Launching a New Brand? What You Say is Just as Important as What You Do

“Don’t judge a book by its cover.” It’s certainly a good rule to live ...

24 Apr 2018
Branding Brand Management | 1 min read

Does Your Brand Need a New Look?

 

05 Apr 2018

15 Ways Communications Has Changed in the Past 15 Years

Turning 15 doesn’t mean much when you’re a kid. You’re in the middling...

11 Jan 2018

3 Reasons Why You Should Promote Your Industry Awards

Most industries have one or more awards programs, and what better way ...

26 Dec 2017

Top 10 Blogs of 2017

  2017 was a big year for PR, crisis communications, reputation manage...

19 Dec 2017

How to Make Corporate Philanthropy a Year-Round Endeavor

 

10 Oct 2017

Conventional Wisdom about Mixing Business with Politics Is Changing

Conventional wisdom about mixing business with public political activi...

26 Sep 2017

What’s in a Name? Perhaps a Looming Crisis

Sometimes, the very name of your product or company can make a communi...

14 Sep 2017

Investors Want Financial Transparency

Transparency is a big topic in the financial services industry these d...

17 Aug 2017

How to Be a Visual Communicator, Even if You Don't Have Any Design Skills

Looks matter. Whether you're seeking a life partner, trying to upgrade...

15 Aug 2017

Change the Conversation, Not Your Customers

Rebranding should help companies expand their base of customers, not l...

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