The JConnelly Blog



11 May 2018
Branding | 4 min read

Here’s How Brands Can Effectively Use Their Newfound Power

Are brands more powerful than politicians?

04 May 2018

Launching a New Brand? What You Say is Just as Important as What You Do

“Don’t judge a book by its cover.” It’s certainly a good rule to live ...

24 Apr 2018
Branding Brand Management | 1 min read

Does Your Brand Need a New Look?


25 Jan 2018

Top 12 Takeaways from the World's Leading Financial Marketers


13 Dec 2017

Don’t Let the Complexity of Your Fund Cloud the Simplicity of Your Message

Want to know the No. 1 mistake most asset managers make when explainin...

28 Sep 2017
Branding | 2 min read

Expand Your Brand: Podcast Edition

At JConnelly, we’re big fans of podcasts. In the kitchen, I often chat...

26 Sep 2017

What’s in a Name? Perhaps a Looming Crisis

Sometimes, the very name of your product or company can make a communi...

15 Aug 2017

Change the Conversation, Not Your Customers

Rebranding should help companies expand their base of customers, not l...

20 Jul 2017
Content Branding | 2 min read

Four Tips to Sharpen Your Corporate Narrative

What’s your story? Great storytelling is fundamental to building a bra...

22 Jun 2017
Branding Brand Management | 3 min read

From Clicks to Bricks: Why Experiences Matter

Experiences give audiences an opportunity to connect with your brand i...

20 Dec 2016

Unwrapping the Secrets of Successful Holiday Marketing

What do toys like Tickle Me Elmo, Cabbage Patch Kids and Hatchimals ha...

Topics: Branding

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