JConnelly's Blog

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24 Apr 2018
Branding Brand Management | 1 min read

Does Your Brand Need a New Look?


25 Jan 2018

Top 12 Takeaways from the World's Leading Financial Marketers


13 Dec 2017

Don’t Let the Complexity of Your Fund Cloud the Simplicity of Your Message

Want to know the No. 1 mistake most asset managers make when explainin...

28 Sep 2017
Branding | 2 min read

Expand Your Brand: Podcast Edition

At JConnelly, we’re big fans of podcasts. In the kitchen, I often chat...

26 Sep 2017

What’s in a Name? Perhaps a Looming Crisis

Sometimes, the very name of your product or company can make a communi...

15 Aug 2017

Change the Conversation, Not Your Customers

Rebranding should help companies expand their base of customers, not l...

20 Jul 2017
Content Branding | 2 min read

Four Tips to Sharpen Your Corporate Narrative

What’s your story? Great storytelling is fundamental to building a bra...

22 Jun 2017
Branding Brand Management | 3 min read

From Clicks to Bricks: Why Experiences Matter

Experiences give audiences an opportunity to connect with your brand i...

02 May 2017

Brand Marketing: Three Tips on How to Make Your LinkedIn Content More “Intimate”

28 Feb 2017

Getting Personal: How CEOs Can Use Social Media

Business leaders can better engage with their stakeholders by taking r...

23 Feb 2017
Brand Management Branding | 3 min read

How Financial Firms Should Position Themselves in the Age of Trump

President Donald J. Trump is delivering on his promises to Wall Street...

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