JConnelly's Blog

Our Point of View

 

close
13 Nov 2018

Your Financial Content Doesn’t Have to Be a Buzzkill

There is an unfortunate tendency among financial services firms to ass...

17 Oct 2018
Content Marketing | 2 min read

Spare Your Content the Shame of a ‘Low-Quality’ Downgrade

Are you familiar with Panda, Penguin, Hummingbird, Pigeon, and Fred? T...

12 Oct 2018
Content Marketing | 3 min read

Engaging Content Can Turn Visitors into Customers

No matter what business you’re in, without customers, you have no busi...

10 Oct 2018

Three Ways PR Attracts New Leads at the Top of Your Marketing Funnel

Earned media is an important part of your marketing mix. It refers to ...

04 Oct 2018

Five Things That Can Make Your Post Go Viral

At the top of the wish list for any marketer posting content, whether ...

27 Sep 2018

The “How to Write a Blog” Blog

Blogging is not an exercise in corporate formality. It is not a call t...

20 Sep 2018

How to Promote Your Content on Social Media

There’s more to social media marketing than simply being active on sel...

24 Jul 2018
Video Content Marketing | 3 min read

How to Use Video at Every Stage of the Marketing Funnel

The world is watching. Literally.  

17 Jul 2018
Content Content Marketing | 2 min read

5 Tips for Building a Content Strategy that Attracts Leads

The key to maintaining loyal clients and customers, as with any relati...

05 Jul 2018

Use the Summer Months to Catch Up on Communications  Projects

 Even though you may be taking things at a more relaxed pace, summer i...

05 Jun 2018

4 Mistakes to Avoid When Creating Buyer Personas

To build a successful marketing strategy, you have to know who you’re ...

Let Us Know What You Thought about this Post.

Put your Comment Below.