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09 Mar 2017

3 Overlooked Marketing Metrics that Prove PR ROI

Drowning in data and coverage reports? These three marketing metrics c...

14 Feb 2017

What Are Buyer Personas? One of the Keys to Targeted PR and Marketing

The first step of any communications strategy is to figure out who it ...

10 Jan 2017

Adidas Was Right to Pass on This Spec Ad

 Adidas "Break Free"    If you haven't seen the "Break Free" spec spot...

01 Dec 2016
Strategic Counsel | 2 min read

Good Internal Communications Positively Impacts Productivity

Want a happier, more productive work force? Start by opening the lines...

10 Nov 2016
Strategic Counsel | 2 min read

How to Assemble a Rebrand Dream Team

13 Oct 2016

Let’s Cool It with the Communications Jargon

15 Sep 2016

How to Individualize Your Marketing (Without Going Broke)

What do these people have in common? They don’t want to be treated lik...

12 Sep 2016
Video Marketing | 4 min read

New Data Shows Why Live Video is the Future of Innovative Marketing

Live video engages audiences, has built in ROI measurement and may jus...

12 Sep 2016

Video Storytelling is Even More Engaging When It’s Live

Ready for your close up? Live video is the latest marketing trend that...

12 Sep 2016

3 Key Ingredients for Live Video Success

Live video storytelling requires extra showmanship and engagement. Fol...

01 Sep 2016

4 Tips for Crafting an Elevator Pitch

The hardest assignments writers tackle are almost always the shortest....

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