The JConnelly Blog




Julie Goodman

Julie Goodman is a Vice President at JConnelly. Before joining the agency, she braved a long career as a journalist, covering transformation in Zimbabwe, Hezbollah in Lebanon, and politics in Mississippi. Now, she is content to focus on mutual fund firms and other asset managers.
13 Nov 2018

Your Financial Content Doesn’t Have to Be a Buzzkill

There is an unfortunate tendency among financial services firms to ass...

17 Oct 2018
Content Marketing | 2 min read

Spare Your Content the Shame of a ‘Low-Quality’ Downgrade

Are you familiar with Panda, Penguin, Hummingbird, Pigeon, and Fred? T...

27 Sep 2018

The “How to Write a Blog” Blog

Blogging is not an exercise in corporate formality. It is not a call t...

04 Sep 2018

How to Write an Effective Press Release

Some things are hard to let go. Millennials buckling under unemploymen...

31 Jul 2018

The Fruitcake Comeback: How to Improve Brand Perception

In the world of public relations and product promotion, few wares have...

10 Jul 2018

How to be an Industry Disruptor

Not every business is slated to become the next Uber or Airbnb, but ma...

26 Jun 2018

Selling Your Brand Story? Don’t Make These 4 Mistakes

At the heart of every campaign is a powerful story. The problem is, ma...

12 Jun 2018
Public Relations | 3 min read

Do You Have What It Takes to Start a Movement?


08 May 2018
Content Marketing | 2 min read

3 Mistakes to Avoid When Creating Marketing Content

Have you ever found yourself drawn to the best-in-class solution with ...

10 Apr 2018
Content Marketing | 1 min read

A Gimmick Won’t Get Your Brand Noticed

Deep down inside, we know it’s wrong. Our target consumer shouldn’t be...

08 Mar 2018

When Volatility Struck, Did Investors Remember Your Message?

Don’t let your message become the story that gets away.

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