Think of your content as a living and breathing object that positions your brand as a trustworthy knowledge source. Once the content is created, look for ways to leverage and extend its life by making it relevant to new audiences across multiple platforms and remember to keep the buyer persona and customer journey in mind at every stage of the process.
Download this guide to learn how purposeful content can turn visitors into leads.
- How to develop a content strategy that takes prospects through the buyer's journey
- The different distribution channels and how to create a distribution strategy based on the content you're working with
- How to make your existing content go the extra mile
- How to use SEO in your content: Learn more about pillar pages and topic clusters