All businesses should prepare a crisis communications plan. But once the damage has been done, the real work begins.
After the negative headlines slow down, executives must begin the process of rebuilding and repairing a reputation they’ve spent years building.
We can't prevent every business crisis, but we can learn and grow from them, and potentially emerge as a stronger brand.
Content includes:
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Understanding the problem
- How to assess the damage
- Tips for engaging with stakeholders
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Rebuilding trust
- How to boost company morale and regain trust with employees
- How to commit to change
- Tips for improving operations and showing stakeholders action is being taken
- Three strategies for online reputation management