Today’s marketers are tasked with generating awareness and attracting, engaging and persuading buyers
throughout the sales cycle—and turning prospects into loyal, repeat
By focusing on the macro measurements, marketers can provide the C-suite with a big-picture guide to their work and why it matters.
That, in turn, will earn marketing “a seat at the table,” with the influence, credibility and higher budgets that come along with it.
- The new role of marketing and its importance within business strategy
- Marketing's new mandates and the KPIs (key performance indicator) that are required as a result
- The different types of monetary and efficacy metrics
- How to translate all the data into valuable insights that inform next steps