The JConnelly Blog



28 Feb 2019

Turning Regulatory Glare into Brand Flair: How Highly Regulated Brands Can Stand Out with Media

Companies who operate under an intense regulatory glare—from cannabis ...

26 Feb 2019

How Influencer Marketing and Content Marketing Work Together

Content marketing gives brands the power to connect with audiences by ...

08 Jan 2019

The Opportunities and Dangers of Your Own Fiji Water Girl

A woman no one knew upstaged all the celebrities on the red carpet at ...

29 Nov 2018

Get Inspired: 5 Style Guides to Help You Define Your Brand

What’s your brand’s style?  It’s not so easy to put into words. After ...

27 Nov 2018
Branding Design | 1 min read

3 Reasons Why You Should Have Brand Guidelines

Brand standards are a set of guidelines that define how to use brand e...

06 Sep 2018

Big Tobacco is Lighting It Up on Social Media and You Can Too

Big tobacco has always been ahead of the curve, at least from a market...

07 Aug 2018
Branding Brand Management | 3 min read

Want to Create a Strong Brand? Learn from the Zombies

The zombie craze is alive and well. From TV’s “The Walking Dead” to “T...

31 Jul 2018
Branding Public Relations | 3 min read

If Fruitcake Can Rise From the Ashes, What is Your Brand Capable Of?

In the world of public relations and product promotion, few wares have...

26 Jun 2018
Branding Storytelling | 2 min read

Selling Your Brand Story? Don’t Make These Mistakes

At the heart of every campaign is a powerful story. The problem is, ma...

21 Jun 2018
Branding | 3 min read

What Does Your Font Say About You?

Put away your bowl and spoon. With the introduction of Airbnb Cereal, ...

31 May 2018

Five Ways to Help Your New Brand Take Off

It’s a real conundrum. Startups need brand recognition to fuel growth ...

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