--- title: | Digital Marketing description: Digital Marketing | --- [![JConnelly Logo 2](https://blog.jconnelly.com/hs-fs/hubfs/JConnelly%20Logo%202.png?width=600&height=600&name=JConnelly%20Logo%202.png "JConnelly Logo 2")](https://jconnelly.com/) - [About](https://jconnelly.com/about) - [Team](https://jconnelly.com/team) - Newsroom - [News](https://jconnelly.com/news) - [Blog](https://blog.jconnelly.com/) - [Careers](https://jconnelly.com/careers) - [Contact](https://jconnelly.com/contact) ![Blog-header-2](https://blog.jconnelly.com/hs-fs/hubfs/Blog-header-2.jpg?width=2000&name=Blog-header-2.jpg "Blog-header-2") # The JConnelly Blog # [3 Ways to Build an Authentic Brand](https://blog.jconnelly.com/ways-to-build-an-authentic-brand) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [Financial (150)](https://blog.jconnelly.com/topic/financial) - [Public Relations (133)](https://blog.jconnelly.com/topic/public-relations) - [Technology (126)](https://blog.jconnelly.com/topic/technology) - [Food & Beverage (119)](https://blog.jconnelly.com/topic/food-beverage) - [Content Marketing (114)](https://blog.jconnelly.com/topic/content-marketing) - [Crisis (48)](https://blog.jconnelly.com/topic/crisis) - [Digital Marketing (40)](https://blog.jconnelly.com/topic/digital-marketing) - [Strategic Counsel (38)](https://blog.jconnelly.com/topic/strategic-counsel) - [Personal and Executive Brands (30)](https://blog.jconnelly.com/topic/personal-and-executive-brands) - [CSR (27)](https://blog.jconnelly.com/topic/csr) - [Video Marketing (13)](https://blog.jconnelly.com/topic/video-marketing) - [Highly Regulated (4)](https://blog.jconnelly.com/topic/highly-regulated) - [Luxury (3)](https://blog.jconnelly.com/topic/luxury) - [Branding (2)](https://blog.jconnelly.com/topic/branding) - [AI (1)](https://blog.jconnelly.com/topic/ai) - [Digital (1)](https://blog.jconnelly.com/topic/digital) - [Online (1)](https://blog.jconnelly.com/topic/online) - [Thought Leadership (1)](https://blog.jconnelly.com/topic/thought-leadership) ### Subscribe to Email Updates ### Popular Stories [What History Reveals About Women Who Played the Market](https://blog.jconnelly.com/what-history-reveals-about-women-who-played-the-market) Jul 30, 2019 [How to Follow Up Without Being Annoying](https://blog.jconnelly.com/how-to-follow-up-without-being-annoying) Jul 06, 2017 [Where Do You Go to Get Your Reputation Back?](https://blog.jconnelly.com/where-do-you-go-to-get-your-reputation-back) Jul 07, 2016 [The Damage from Boycotts is Reputational, Not Financial](https://blog.jconnelly.com/the-damage-from-boycotts-is-reputational-not-financial) Jan 24, 2017 [Soylent: Innovation in Eating or Ingenious Marketing?](https://blog.jconnelly.com/soylent-innovation-in-eating-or-ingenious-marketing) May 07, 2019 Categories | Subscribe | Populars 30 Nov 2022 [Public Relations](https://blog.jconnelly.com/topic/public-relations) [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 2 min read ## [3 Ways to Build an Authentic Brand](https://blog.jconnelly.com/ways-to-build-an-authentic-brand) Customers care about brand authenticity, especially in our digital wor... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 06 Oct 2022 [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 4 min read ## [How to Target Gen Z with TikTok](https://blog.jconnelly.com/how-to-target-gen-z-with-tiktok) If you are looking for new ways to reach Gen Z consumers, consider Tik... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 25 May 2022 [Public Relations](https://blog.jconnelly.com/topic/public-relations) [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 3 min read ## [How to Generate Leads With a Cohesive Marketing Strategy](https://blog.jconnelly.com/how-to-generate-leads-with-a-cohesive-marketing-strategy) Every buyer who interacts with your company will have their own way of... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 27 Apr 2022 [Public Relations](https://blog.jconnelly.com/topic/public-relations) [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 6 min read ## [4 Steps to Attract, Engage and Convert Prospects with Webinars](https://blog.jconnelly.com/how-to-use-webinars-to-attract-engage-and-convert-prospects) Webinars are an effective tool for financial advisors to connect with ... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 23 Mar 2022 [Public Relations](https://blog.jconnelly.com/topic/public-relations) [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 3 min read ## [How Financial Advisors Can Improve Search Engine Ranking With Local SEO](https://blog.jconnelly.com/how-to-improve-search-engine-ranking) When searching for a business – or anything for that matter – most peo... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 19 Sep 2019 [Technology](https://blog.jconnelly.com/topic/technology) [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 3 min read ## [Harness Cutting-Edge Technology for Powerful Engagement & Storytelling](https://blog.jconnelly.com/harness-cutting-edge-technology-for-powerful-engagement-storytelling) With the youngest Holocaust survivors now in their middle to late 70s,... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 29 Aug 2019 [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 4 min read ## [3 Lessons from the Past Year’s Biggest Brand Bloopers](https://blog.jconnelly.com/-brand-bloopers) As long as there have been brands, there have been marketing missteps,... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 28 May 2019 [Content Marketing](https://blog.jconnelly.com/topic/content-marketing) [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 2 min read ## [How To Use Social Advertising To Support Business Objectives](https://blog.jconnelly.com/how-to-use-social-advertising-to-support-business-objectives) Digital paid advertising across social media is an effective way to co... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 18 Apr 2019 [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 4 min read ## [8 Takeaways from Jack Dorsey’s Talk on Cryptos, Diversity and the Mobile Workforce](https://blog.jconnelly.com/takeaways-from-jack-dorseys-talk-on-cryptos-diversity-and-the-mobile-workforce) One of the (many!) reasons I love working at JConnelly is our ahead-of... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 22 Jan 2019 [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 2 min read ## [4 Tips for Creating Social Media Strategies for Conferences](https://blog.jconnelly.com/how-to-use-social-media-for-conferences) All industries have annual events or conferences where experts, influe... By [Team JConnelly](https://blog.jconnelly.com/author/team-jconnelly) 13 Sep 2018 [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) | 3 min read ## [How Influencers Help Grow Business](https://blog.jconnelly.com/how-influencers-help-grow-business) Influencer marketing is quickly becoming one of the top methods for br... 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