The JConnelly Blog



27 Jan 2021

4 Food & Beverage Consumer Trends to Watch during COVID

The COVID-19 health crisis, which continues to impact how we live and ...

08 Jan 2020

4 Ways Asset Managers Can Make Media Opportunities go the Extra Mile

08 Oct 2019

TikTok or Tasty? How Food & Beverage Brands Can Shine on Social Media

16 Jul 2019

How Hard Seltzer is Changing the Malt Beverage Industry

It’s Friday night and your friends invite you to your favorite bar but...

11 Jul 2019

What Taco Bell Teaches us about Creative Lifestyle Marketing

The fast-food brand that invented the Taco-Emoji Engine and the Dorito...

27 Jun 2019

PR Basics for Food and Beverage Companies

Public relations (PR) should be a significant piece of your overall ma...

06 Jun 2019

How to Create a Clear Brand Voice

Is your brand warm and folksy, or formal and sophisticated? Smart and ...

07 May 2019

Soylent: Innovation in Eating or Ingenious Marketing?

How many times a week do you wrack your brain trying to figure out wha...

02 May 2019
Crisis Food & Beverage | 3 min read

How to Communicate with Employees During a Food Safety Crisis

When food safety is called into question, it can damage your brand rep...

25 Apr 2019

How Oatly’s Marketing Strategy Created an ‘Oatsome’ Milk Alternative

Chances are you’ve heard something about oat milk lately. Maybe you’ve...

09 Apr 2019

3 Technologies Poised to Shake up the Food Industry

Over the past decade, we’ve seen technology transform industries inclu...

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