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Bonnie Clark

11 Jul 2019

What Taco Bell Teaches us about Creative Lifestyle Marketing

The fast-food brand that invented the Taco-Emoji Engine and the Dorito...

30 May 2019

Why the Best Conferences Evolve with the Times: SALT Sessions Recap

Successful businesses evolve with the times. Disney started as a small...

07 May 2019

Soylent: Innovation in Eating or Ingenious Marketing?

  How many times a week do you wrack your brain trying to figure out w...

09 Apr 2019

3 Technologies Poised to Shake up the Food Industry

  Over the past decade, we’ve seen technology transform industries inc...

21 Mar 2019

Baby Craze: 3 Tips to Building a Successful Baby Food Brand

I became a mom during the height of the “mommy wars,” when anything sh...

12 Feb 2019
Crisis Food & Beverage | 2 min read

Here’s How to Prepare for a Food Recall

It was an all-too familiar scene. Bare shelves in supermarket produce ...

11 Dec 2018

Don't Be Pepsi: 3 Tips For a Successful Controversial PR Campaign

When it comes to marketing, controversy is a little like kryptonite. Y...

29 Nov 2018

Get Inspired: 5 Style Guides to Help You Define Your Brand

What’s your brand’s style?  It’s not so easy to put into words. After ...

30 Oct 2018
Content Marketing | 3 min read

10 Tips for Making Your Marketing Emails More Effective

In an age of Instagram Stories, artificial intelligence and direct mes...

18 Oct 2018

5 Tips to Get You Started on Live Video

Picture it: A room set for a festive holiday gathering. The empty room...

06 Sep 2018
Digital Marketing | 3 min read

How to Engage Your Audience on Social Media like Big Tobacco Companies

Big tobacco has always been ahead of the curve, at least from a market...

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