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Julie Goodman

Julie Goodman is a Vice President at JConnelly. Before joining the agency, she braved a long career as a journalist, covering transformation in Zimbabwe, Hezbollah in Lebanon, and politics in Mississippi. Now, she is content to focus on mutual fund firms and other asset managers.
25 Apr 2019

How Oatly’s Marketing Strategy Created an ‘Oatsome’ Milk Alternative

  Chances are you’ve heard something about oat milk lately. Maybe you’...

28 Mar 2019

How to Plan a PR Strategy for a Blockchain Company

  Blockchain is no longer underground “gadgetry” for tech gurus in dri...

28 Feb 2019

Turning Regulatory Glare into Brand Flair: How Highly Regulated Brands Can Stand Out with Media

Companies who operate under an intense regulatory glare—from cannabis ...

18 Dec 2018

What Happened when One Politician Rejected 'Outrage' Culture

We’ve become accustomed to the Internet-style “outrage” that populates...

13 Nov 2018

Your Financial Content Doesn’t Have to Be a Buzzkill

There is an unfortunate tendency among financial services firms to ass...

17 Oct 2018
Content Marketing | 2 min read

Spare Your Content the Shame of a ‘Low-Quality’ Downgrade

Are you familiar with Panda, Penguin, Hummingbird, Pigeon, and Fred? T...

27 Sep 2018

The “How to Write a Blog” Blog

Blogging is not an exercise in corporate formality. It is not a call t...

04 Sep 2018

How to Write an Effective Press Release

Some things are hard to let go. Millennials buckling under unemploymen...

31 Jul 2018

The Fruitcake Comeback: How to Improve Brand Perception

In the world of public relations and product promotion, few wares have...

10 Jul 2018

How to be an Industry Disruptor

Not every business is slated to become the next Uber or Airbnb, but ma...

26 Jun 2018

Selling Your Brand Story? Don’t Make These 4 Mistakes

At the heart of every campaign is a powerful story. The problem is, ma...

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