The JConnelly Blog

 

 

Julie Goodman

Julie Goodman is a Vice President at JConnelly. Before joining the agency, she braved a long career as a journalist, covering transformation in Zimbabwe, Hezbollah in Lebanon, and politics in Mississippi. Now, she is content to focus on mutual fund firms and other asset managers.
28 Feb 2019

Turning Regulatory Glare into Brand Flair: How Highly Regulated Brands Can Stand Out with Media

Companies who operate under an intense regulatory glare—from cannabis ...

18 Dec 2018

What Happened When One Politician Rejected ‘Outrage’ Culture

We’ve become accustomed to the Internet-style “outrage” that populates...

13 Nov 2018

Your Financial Content Doesn’t Have to Be a Buzzkill

There is an unfortunate tendency among financial services firms to ass...

17 Oct 2018
Content Marketing | 2 min read

Spare Your Content the Shame of a ‘Low-Quality’ Downgrade

Are you familiar with Panda, Penguin, Hummingbird, Pigeon, and Fred? T...

27 Sep 2018

The “How to Write a Blog” Blog

Blogging is not an exercise in corporate formality. It is not a call t...

04 Sep 2018

Letting Go of the Press Release of Yore

Some things are hard to let go. Millennials buckling under unemploymen...

31 Jul 2018
Branding Public Relations | 3 min read

If Fruitcake Can Rise From the Ashes, What is Your Brand Capable Of?

In the world of public relations and product promotion, few wares have...

10 Jul 2018

Disruption Doesn't Happen Overnight

Not every business is slated to become the next Uber or Airbnb, but ma...

26 Jun 2018
Branding Storytelling | 2 min read

Selling Your Brand Story? Don’t Make These Mistakes

At the heart of every campaign is a powerful story. The problem is, ma...

12 Jun 2018

Do You Have What It Takes to Start a Movement?

 

08 May 2018

Don’t Slip into the Comfort of Conformity; Hunt For Words that Slay

Have you ever found yourself drawn to the best-in-class solution with ...

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