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25 Apr 2017

5 Acting Tips to Becoming a Better Speaker

Live in the moment. That’s what actors spend years learning to master—...

20 Apr 2017

3 Mistakes to Avoid in a TV Interview

P.T. Barnum’s mantra was “there’s no such thing as bad publicity” and ...

06 Apr 2017

Metrics: Bridging the Divide between Perception and Reality

Why bother collecting data if you aren’t putting the numbers to work f...

04 Apr 2017
Public Relations Crisis | 3 min read

What To Do When Confidential Information is Leaked

You may have noticed Donald Trump has been a bit preoccupied lately by...

30 Mar 2017

3 Ways to Take Your Marketing and PR Metrics Beyond the Report

As marketers and PR professionals, we’re on a constant mission to prov...

28 Mar 2017

Do Your Metrics Measure Up?

21 Mar 2017

Don’t Dump the Data. Change Your Perception.

Numbers only tell part of the story. A deeper analysis is required to ...

09 Mar 2017

3 Overlooked Marketing Metrics that Prove PR ROI

Drowning in data and coverage reports? These three marketing metrics c...

07 Mar 2017
Public Relations Crisis | 3 min read

5 Reasons Why You Should Not Avoid Tough Questions from Journalists

To the horror of some and amazement of others, Trump Senior Adviser Ke...

16 Feb 2017

Paid, Earned, Shared & Owned: How to Get the Right Marketing Mix

A well-rounded marketing campaign should include multiple tactics for ...

02 Feb 2017
Public Relations | 2 min read

Does Your PR Firm Have High Emotional Intelligence?

It may seem obvious why having a high “emotional intelligence” is crit...

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