--- title: How Viral Videos Impact Marketing Campaigns description: Viral videos are influencing multi-million-dollar marketing campaigns which means brands need to be truthful and up-front in their messaging and positioning. image: https://blog.jconnelly.com/hs-fs/hub/408916/file-2035887406.jpg --- [![JConnelly Logo 2](https://blog.jconnelly.com/hs-fs/hubfs/JConnelly%20Logo%202.png?width=600&height=600&name=JConnelly%20Logo%202.png "JConnelly Logo 2")](https://jconnelly.com/) - [About](https://jconnelly.com/about) - [Team](https://jconnelly.com/team) - Newsroom - [News](https://jconnelly.com/news) - [Blog](https://blog.jconnelly.com/) - [Careers](https://jconnelly.com/careers) - [Contact](https://jconnelly.com/contact) ![Blog-header-2](https://blog.jconnelly.com/hs-fs/hubfs/Blog-header-2.jpg?width=2000&name=Blog-header-2.jpg "Blog-header-2") # The JConnelly Blog # [How Viral Videos Impact Marketing Campaigns](https://blog.jconnelly.com/the-state-of-video) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [Financial (150)](https://blog.jconnelly.com/topic/financial) - [Public Relations (133)](https://blog.jconnelly.com/topic/public-relations) - [Technology (126)](https://blog.jconnelly.com/topic/technology) - [Food & Beverage (119)](https://blog.jconnelly.com/topic/food-beverage) - [Content Marketing (114)](https://blog.jconnelly.com/topic/content-marketing) - [Crisis (48)](https://blog.jconnelly.com/topic/crisis) - [Digital Marketing (40)](https://blog.jconnelly.com/topic/digital-marketing) - [Strategic Counsel (38)](https://blog.jconnelly.com/topic/strategic-counsel) - [Personal and Executive Brands (30)](https://blog.jconnelly.com/topic/personal-and-executive-brands) - [CSR (27)](https://blog.jconnelly.com/topic/csr) - [Video Marketing (13)](https://blog.jconnelly.com/topic/video-marketing) - [Highly Regulated (4)](https://blog.jconnelly.com/topic/highly-regulated) - [Luxury (3)](https://blog.jconnelly.com/topic/luxury) - [Branding (2)](https://blog.jconnelly.com/topic/branding) - [AI (1)](https://blog.jconnelly.com/topic/ai) - [Digital (1)](https://blog.jconnelly.com/topic/digital) - [Online (1)](https://blog.jconnelly.com/topic/online) - [Thought Leadership (1)](https://blog.jconnelly.com/topic/thought-leadership) ### Subscribe to Email Updates ### Popular Stories [What History Reveals About Women Who Played the Market](https://blog.jconnelly.com/what-history-reveals-about-women-who-played-the-market) Jul 30, 2019 [How to Follow Up Without Being Annoying](https://blog.jconnelly.com/how-to-follow-up-without-being-annoying) Jul 06, 2017 [Where Do You Go to Get Your Reputation Back?](https://blog.jconnelly.com/where-do-you-go-to-get-your-reputation-back) Jul 07, 2016 [The Damage from Boycotts is Reputational, Not Financial](https://blog.jconnelly.com/the-damage-from-boycotts-is-reputational-not-financial) Jan 24, 2017 [Soylent: Innovation in Eating or Ingenious Marketing?](https://blog.jconnelly.com/soylent-innovation-in-eating-or-ingenious-marketing) May 07, 2019 Categories | Subscribe | Populars - - - Written by Team JConnelly on August 04, 2016   Join me as I ride along with Managing Director Steven Stoke as he explains how viral videos are influencing multi-million dollar marketing campaigns and why brands need to be truthful and upfront in their messaging and positioning. He even shares one of his favorite parts of the job—playing devil’s advocate. Enjoy the ride! **  [![How to Create Powerful Videos ](https://no-cache.hubspot.com/cta/default/408916/29440110-9a56-4c1d-9636-43a23ce7d462.png)](https://cta-redirect.hubspot.com/cta/redirect/408916/29440110-9a56-4c1d-9636-43a23ce7d462)** ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates Topics: [Video Marketing](https://blog.jconnelly.com/topic/video-marketing) ## **Let’s Connect** Ready to build, grow, manage and protect your brand? Complete the form below to discuss how we can help.   ### You may also like: [Video Marketing](https://blog.jconnelly.com/topic/video-marketing) ## [5 Reasons Why Video Content is Important for Financial Firms](https://blog.jconnelly.com/why-video-content-is-important-for-financial-firms) Video is no longer something “nice to have” but rather an essential business tool. 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