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14 Feb 2017

What Are Buyer Personas? One of the Keys to Targeted PR and Marketing

The first step of any communications strategy is to figure out who it ...

09 Feb 2017

Why a Social Media Policy is a Must for Business

A social media policy helps a business protect its brand.

07 Feb 2017

4 Tips for Better SEO

SEO can do big things for your business. Even though search engine opt...

26 Jan 2017

How to Prioritize an Integrated Marketing Campaign

A big project is on the horizon and you’ve been charged with creating ...

12 Jan 2017

Got Bad News? Don’t Use Corporate-Speak to Make it Better

You may have seen media coverage of the tamale fiasco that unfolded la...

05 Jan 2017

4 Questions You Should Never Ask Your Designer

Collaboration is necessary when a marketing project requires design. V...

03 Jan 2017

7 Tips for Getting Your Voice Heard Internally

For any business or other organization to function at its best require...

01 Nov 2016

Should You Kill Your Press Release?

Press releases are still an effective media relations tactic—but they ...

27 Oct 2016

5 Ways to Make Videos More Shareable in Your Social Content

Adding videos to your social content calendar is a great step for incr...

25 Oct 2016

4 Reasons to Divorce Your PR Firm

PR relationships are like marriages. When both sides are in synch, you...

13 Oct 2016

Let’s Cool It with the Communications Jargon

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