JConnelly's Blog

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20 Nov 2018
Financial PR cyber attack | 2 min read

People Are the Weak Link in Financial Cybersecurity Chains

There’s no doubt that digital technology has revolutionized the financ...

15 Nov 2018

Six Tips for Acing Your Next Phone Interview

Interviews with journalists are vital for communicating your brand’s m...

13 Nov 2018

Your Financial Content Doesn’t Have to Be a Buzzkill

There is an unfortunate tendency among financial services firms to ass...

06 Nov 2018

Why a Smile Is Vital to Your Message

Smile, damn it. While the message and words you deliver in either a me...

01 Nov 2018
Financial PR | 3 min read

ESG Investors Do Well by Doing Good

The concept of measuring investment decisions based on metrics other t...

30 Oct 2018

Ten Tips for Making Your Marketing Emails More Effective

In an age of Instagram Stories, artificial intelligence and direct mes...

25 Oct 2018
Financial PR | 3 min read

More Things You Need to Know About Behavioral Finance

Man is supposedly a rational being. That (and opposable thumbs) is wha...

23 Oct 2018
Financial PR | 3 min read

Three Things You Need to Know About Behavioral Finance

Everyone knows that the secret to successful investing is based on one...

18 Oct 2018
Video Inbound Marketing | 3 min read

Five Tips to Get You Started on Live Video

Picture it: A room set for a festive holiday gathering. The empty room...

17 Oct 2018
Content Marketing | 2 min read

Spare Your Content the Shame of a ‘Low-Quality’ Downgrade

Are you familiar with Panda, Penguin, Hummingbird, Pigeon, and Fred? T...

12 Oct 2018
Content Marketing | 3 min read

Engaging Content Can Turn Visitors into Customers

No matter what business you’re in, without customers, you have no busi...

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