--- title: 4 Reasons to Advertise on Social Media description: Read JConnelly's latest blog to find out why social advertising can be an effective tool in every brand's marketing department. image: https://blog.jconnelly.com/hubfs/Woman%20Clicking%20on%20Digital%20Ad-%20The%20New%20Age%20of%20Advertising%20JConnelly%20Blog.jpg --- [![JConnelly Logo 2](https://blog.jconnelly.com/hs-fs/hubfs/JConnelly%20Logo%202.png?width=600&height=600&name=JConnelly%20Logo%202.png "JConnelly Logo 2")](https://jconnelly.com/) - [About](https://jconnelly.com/about) - [Team](https://jconnelly.com/team) - Newsroom - [News](https://jconnelly.com/news) - [Blog](https://blog.jconnelly.com/) - [Careers](https://jconnelly.com/careers) - [Contact](https://jconnelly.com/contact) ![Blog-header-2](https://blog.jconnelly.com/hs-fs/hubfs/Blog-header-2.jpg?width=2000&name=Blog-header-2.jpg "Blog-header-2") # The JConnelly Blog # [4 Reasons to Advertise on Social Media](https://blog.jconnelly.com/new-age-of-advertising) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [Financial (150)](https://blog.jconnelly.com/topic/financial) - [Public Relations (133)](https://blog.jconnelly.com/topic/public-relations) - [Technology (126)](https://blog.jconnelly.com/topic/technology) - [Food & Beverage (119)](https://blog.jconnelly.com/topic/food-beverage) - [Content Marketing (114)](https://blog.jconnelly.com/topic/content-marketing) - [Crisis (48)](https://blog.jconnelly.com/topic/crisis) - [Digital Marketing (40)](https://blog.jconnelly.com/topic/digital-marketing) - [Strategic Counsel (38)](https://blog.jconnelly.com/topic/strategic-counsel) - [Personal and Executive Brands (30)](https://blog.jconnelly.com/topic/personal-and-executive-brands) - [CSR (27)](https://blog.jconnelly.com/topic/csr) - [Video Marketing (13)](https://blog.jconnelly.com/topic/video-marketing) - [Highly Regulated (4)](https://blog.jconnelly.com/topic/highly-regulated) - [Luxury (3)](https://blog.jconnelly.com/topic/luxury) - [Branding (2)](https://blog.jconnelly.com/topic/branding) - [AI (1)](https://blog.jconnelly.com/topic/ai) - [Digital (1)](https://blog.jconnelly.com/topic/digital) - [Online (1)](https://blog.jconnelly.com/topic/online) - [Thought Leadership (1)](https://blog.jconnelly.com/topic/thought-leadership) ### Subscribe to Email Updates ### Popular Stories [What History Reveals About Women Who Played the Market](https://blog.jconnelly.com/what-history-reveals-about-women-who-played-the-market) Jul 30, 2019 [How to Follow Up Without Being Annoying](https://blog.jconnelly.com/how-to-follow-up-without-being-annoying) Jul 06, 2017 [Where Do You Go to Get Your Reputation Back?](https://blog.jconnelly.com/where-do-you-go-to-get-your-reputation-back) Jul 07, 2016 [The Damage from Boycotts is Reputational, Not Financial](https://blog.jconnelly.com/the-damage-from-boycotts-is-reputational-not-financial) Jan 24, 2017 [Soylent: Innovation in Eating or Ingenious Marketing?](https://blog.jconnelly.com/soylent-innovation-in-eating-or-ingenious-marketing) May 07, 2019 Categories | Subscribe | Populars - - - Written by Team JConnelly on January 30, 2018  ![Woman Clicking on Digital Ad- The New Age of Advertising JConnelly Blog.jpg](https://blog.jconnelly.com/hs-fs/hubfs/Woman%20Clicking%20on%20Digital%20Ad-%20The%20New%20Age%20of%20Advertising%20JConnelly%20Blog.jpg?width=640&name=Woman%20Clicking%20on%20Digital%20Ad-%20The%20New%20Age%20of%20Advertising%20JConnelly%20Blog.jpg) As a social media professional, I am constantly challenged on the ROI (Return on Investment) for social advertising. There will always be hesitation when a budget is involved, but the proof is in the pudding; social advertising can be an effective tool in every brand’s marketing department. Here is why: ## Paid Social Allows You to Target Your Desired Audience Social advertisements allow you to target a specific audience. You are able to target individuals based on their age, gender, education, occupation, location, interest, hobbies, behaviors and so much more. When you use this distinct targeting you can reach a desired audience that aligns with your brand. For example, if you are trying to reach millennials living in the Chicago area who like eating avocado toast, you can. ## Save Money with Social Advertising Social advertising is extremely cost effective. To start, social media is free; and to advertise, you are in complete control of the budget. You can create a lifetime or daily budget where you tell the platform exactly how much you want to spend on any given day. Being in control of the budget allows you to test and draw conclusions about your spend and audience and then tailor ads to the highest performing setting. For example, if engagement regularly spikes on Tuesday evenings, consider reallocating your budget to only advertise on Tuesdays to make the most of your budget. ## You can have a Stronger Call to Action in Social Ads Social advertisements allow you to tell your consumers what to do next, and the call to action is completely transparent and straightforward. Social advertisements allow you to focus on different objectives from platform to platform. Mainly, each platform has objectives for brands to increase engagement, traffic, visibility, lead generation and sales. For example, if you are looking to have consumers download a white paper, social platforms can allow you to create a button that simply says “download now” and collects the information from the user as part of the process; it is extremely easy for both parties. ## Paid Social Gives You Real-Time Results Social media takes place in real time; therefore, you receive real time results. Within minutes of launching your campaign you can see who is interacting. Then, based off the results and findings, you can alter your ad set, budget and target audience to maximize your spend. It’s also extremely important to note that [Facebook is now changing the algorithm on their news feed](https://www.recode.net/2018/1/11/16881160/facebook-mark-zuckerberg-news-feed-algorithm-content-video-friends-family-media-publishers) to show users more posts from their personal network rather than the brands they follow. Therefore, all the organic content your brand is creating may get lost in your followers feeds or not even show up. With this new change going into effect, brands will be forced to [advertise on the platform if they want to reach their social audience](https://blog.jconnelly.com/five-reasons-your-ad-campaign-should-go-social).   [![Time to Get Social](https://no-cache.hubspot.com/cta/default/408916/8ae99780-0f0f-4b91-bbd4-9fd74c321d0d.png)](https://cta-redirect.hubspot.com/cta/redirect/408916/8ae99780-0f0f-4b91-bbd4-9fd74c321d0d) ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates Topics: [Technology](https://blog.jconnelly.com/topic/technology) [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) [Financial](https://blog.jconnelly.com/topic/financial) ## **Let’s Connect** Ready to build, grow, manage and protect your brand? Complete the form below to discuss how we can help.   ### You may also like: [Public Relations](https://blog.jconnelly.com/topic/public-relations) [Food & Beverage](https://blog.jconnelly.com/topic/food-beverage) [Technology](https://blog.jconnelly.com/topic/technology) [Financial](https://blog.jconnelly.com/topic/financial) [Personal and Executive Brands](https://blog.jconnelly.com/topic/personal-and-executive-brands) ## [4 Ways Asset Managers Can Make Media Opportunities go the Extra Mile](https://blog.jconnelly.com/making-media-hits-go-the-extra-mile) [Technology](https://blog.jconnelly.com/topic/technology) [Financial](https://blog.jconnelly.com/topic/financial) ## [How to Write a Winning Industry Award Nomination for Fintech & Financial Services Companies](https://blog.jconnelly.com/how-to-write-a-winning-industry-award-nomination-for-fintech-financial-services-companies) “You like me—you really like me!” Contrary to popular belief, Sally Field never actually uttered this oft-repeated catch... [Technology](https://blog.jconnelly.com/topic/technology) [Digital Marketing](https://blog.jconnelly.com/topic/digital-marketing) ## [Harness Cutting-Edge Technology for Powerful Engagement & Storytelling](https://blog.jconnelly.com/harness-cutting-edge-technology-for-powerful-engagement-storytelling) With the youngest Holocaust survivors now in their middle to late 70s, educators are grappling with an upsetting questio... ## Get all News Updates to your inbox. Easy email reminders who count on the weekly recap. ### Subscribe to our newsletter to receive updates [![JC_All_Black-1](https://blog.jconnelly.com/hs-fs/hubfs/JC_All_Black-1.png?width=600&name=JC_All_Black-1.png "JC_All_Black-1")](http://www.jconnelly.com) [Careers](https://www.jconnelly.com/careers) [Terms](https://jconnelly.com/terms-of-use/) [Privacy Policy](https://jconnelly.com/privacy-policy/) © 2023 All Rights Reserved