When the stock market plummeted in early December, erasing virtually a...

What’s your brand’s style? It’s not so easy to put into words. After a...

Brand standards are a set of guidelines that define how to use brand e...

Interviews with journalists are vital for communicating your brand’s m...

Man is supposedly a rational being. That (and opposable thumbs) is wha...

Earned media is an important part of your marketing mix. It refers to ...

Why am I writing a blog about a show that is almost 15 years old? As w...

Some things are hard to let go. Millennials buckling under unemploymen...

A lot of companies back off on their communications activities during ...

The zombie craze is alive and well. From TV’s “The Walking Dead” to “T...

In the world of public relations and product promotion, few wares have...