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13 Apr 2017

Blog with a Purpose: How to Incorporate a Company Blog into Your Business Strategy

One way to prove your industry chops is to relate your insight and exp...

06 Apr 2017

Metrics: Bridging the Divide between Perception and Reality

Why bother collecting data if you aren’t putting the numbers to work f...

30 Mar 2017

3 Ways to Take Your Marketing and PR Metrics Beyond the Report

As marketers and PR professionals, we’re on a constant mission to prov...

23 Mar 2017

The ROI on Good Writing is Higher Than You Think

The best way to become a better writer is to write more.

21 Mar 2017

Don’t Dump the Data. Change Your Perception.

Numbers only tell part of the story. A deeper analysis is required to ...

09 Mar 2017

3 Overlooked Marketing Metrics that Prove PR ROI

Drowning in data and coverage reports? These three marketing metrics c...

28 Feb 2017

Getting Personal: How CEOs Can Use Social Media

Business leaders can better engage with their stakeholders by taking r...

21 Feb 2017

Why You Should Always Proofread Your Copy

Proofreading is a dying art and we’re all the worse off for it.

16 Feb 2017

Paid, Earned, Shared & Owned: How to Get the Right Marketing Mix

A well-rounded marketing campaign should include multiple tactics for ...

14 Feb 2017

What Are Buyer Personas? One of the Keys to Targeted PR and Marketing

The first step of any communications strategy is to figure out who it ...

09 Feb 2017

Why a Social Media Policy is a Must for Business

A social media policy helps a business protect its brand.

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