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08 Jan 2019

The Opportunities and Dangers of Your Own Fiji Water Girl

A woman no one knew upstaged all the celebrities on the red carpet at ...

03 Jan 2019

A Crowded Shelf: How to Stand Out in the Healthy Food Space

Twenty years ago, a food maker could tout its natural or organic ingre...

11 Dec 2018

Don't Be Pepsi: 3 Tips For a Successful Controversial PR Campaign

When it comes to marketing, controversy is a little like kryptonite. Y...

29 Nov 2018

Get Inspired: 5 Style Guides to Help You Define Your Brand

What’s your brand’s style?  It’s not so easy to put into words. After ...

18 Oct 2018

5 Tips to Get You Started on Live Video

Picture it: A room set for a festive holiday gathering. The empty room...

25 Sep 2018

3 Ways to Boost Your PR Strategy

Why am I writing a blog about a show that is almost 15 years old? As w...

20 Sep 2018

How to Promote Your Content on Social Media

There’s more to social media marketing than simply being active on sel...

21 Aug 2018

Why Top Executives Should Watch What They Say on Social Media

  “A wolf was roaming by the mountainside and, seeing that his own sha...

31 Jul 2018

The Fruitcake Comeback: How to Improve Brand Perception

In the world of public relations and product promotion, few wares have...

21 Jun 2018

What Does Your Font Say About Your Brand?

Put away your bowl and spoon. With the introduction of Airbnb Cereal, ...

07 Jun 2018

Want to Grow Your Business? Just Say “Yes!”

It’s almost always easier to be negative than positive—to say no rathe...

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