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19 Mar 2019

Create Pre-Launch Awareness with a Technology Prototype

While it is important to avoid falling into the trap of a failed tech ...

14 Mar 2019

Why Change A Financial Company’s Brand Name?

What’s in a name? And when is it time to change it? Those are two of t...

28 Feb 2019

Turning Regulatory Glare into Brand Flair: How Highly Regulated Brands Can Stand Out with Media

Companies who operate under an intense regulatory glare—from cannabis ...

21 Feb 2019

How to Avoid a Tech Launch Fail

Nothing is certain, especially when planning for the launch of a new o...

19 Feb 2019
Public Relations | 3 min read

When Talking to the Media, Nothing is Off the Record

Western culture has conditioned us to believe that the phrase ‘off the...

14 Feb 2019

Which Investment Strategy is Better: Active or Passive?

For years, one of the most contentious debates in the investment world...

05 Feb 2019
Public Relations | 2 min read

How to Make a Media Tour Work for Your Business

Successful business PR is all about getting attention for your brand. ...

31 Jan 2019

What to Consider Before Launching a Fintech Solution

Inventions are often ahead of their time. When you develop an idea for...

29 Jan 2019

How to Use PR to Boost Franchise Loyalty

For entrepreneurs, opening up a franchise can offer the best of both w...

03 Jan 2019

A Crowded Shelf: How to Stand Out in the Healthy Food Space

Twenty years ago, a food maker could tout its natural or organic ingre...

20 Dec 2018

Why Context Matters When Creating Content

We all know that language and attitudes evolve over time. When we’re i...

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